Nowadays, the development of the Internet user group has entered the era of stock from the incremental era, and the company needs to respond to this change to carry out a digital strategic transformation, take the consumer-oriented as the guiding principle of the company's culture, and further tap the potential performance growth points of the stock users.
To this end, we will establish more frequent and in-depth customer relationships by increasing social channels, social communication and contact methods, and integrate omni-channel data to conduct automated and precise marketing, establish a membership system, and enable the company to gradually establish a "consumption "Customer operation as the core" omni-channel sales model, establish a more effective link path with consumers, so as to maximize the energy efficiency of the company's cost input.
The consumer operation project was officially launched in June. Next, we will establish a terminal image of the brand by opening up new sales channels and opening up consumer communication channels; improving maintenance scenarios and after-sales management services will not only maintain old customers, but also attract customers. New members join the membership, thereby enhancing the market competitiveness of MacEF's brands, and at the same time helping to enhance the stickiness and dependence with consumers, reconstruct the social relationship between brands and consumers, and create consumer-centric terminals Member service and interactive platform, and ultimately improve the group's brand influence.
The company's consumer operation project is realized through the connection with multiple systems: work together with Youzan to create new sales scenarios, jointly establish a new retail management team with expansion and operation capabilities, create a real-time invoicing digital sales system, and establish An online platform in line with the development of the company's DTC model; through the connection with the Bisheng business middle-office system, efficient operation of links such as commodities, inventory, orders, membership, and settlement can be realized.
The consumer operation project helps the company to deploy the DTC model by launching the digital sales system and connecting the business center, starting from the perspective of multi-brand, multi-level and multi-scenario, to meet the needs of different consumers, and to establish a solid customer relationship as a new performance. The growth point not only accelerates the digital transformation of McEF, but also improves the success rate, transaction conversion rate and operational efficiency of the group's global brands, and achieves the growth of the group's performance.
